Conversation Trends on Facebook - Facebook Lexicon
April 16th, 2008
Facebook has just released Facebook Lexicon which visualises conversation trends on Facebook.
Lexicon is a tool to follow language trends across Facebook. Specifically, Lexicon looks at the usage of words and phrases on profile, group and event Walls. For example, you can enter “love, hate” (without quotations) to compare the usage of these two words on Facebook Walls. You may enter up to five terms, where each term can be a word or two-word phrase consisting of letters and numbers.
This could be a really interesting way of doing some market research. So I gave it a spin:
Next President of the United States
Who are people raving about the most? John McCain, Hilary Clinton or Barack Obama? According to Facebook, Obama is well in the lead. Theres a fair amount of discussion about John McCain too, even though he isn’t involved in any primaries and he will be the republican candidate. Presumably the peaks in the graph correspond to primaries.
Applying for University
This ones quite close to my heart. In the UK, we use a system called UCAS to apply for university. You can apply as early as October 1st with the deadline for Oxbridge candidates being October 15th and January 15th for everybody else. So when did people write their UCAS application statements and submit them?
According to Facebook, most people did so in October and November. Over Christmas people obviously had better things to do but you can see a huge spike near about the middle of January indicating quite a lot of people obviously left it until the last minute. From February onwards people are still talking about UCAS: this could be people receiving their offers.
E4 Skins Teenage Television Drama
A popular television show in Britain amongst teenagers is “Skins”. It’s been on TV over the last few weeks, concluding this Monday.
You can see there’s a lot of interest right at the start of the series which gradually dies down. People seemed to lose interest around episode 7 (Effy) but it picked up towards the end. Of course, each of the peaks on the graph is a Monday (the day which Skins is shown on TV) and there is a fair amount of discussion on Tuesday too: possibly from people catching up on Channel 4 on Demand.
Parties and Hangovers
When do most people go to parties and have their hangovers? Saturday night is a marginally busier night than Friday for parties and hangovers peak on Sunday.
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