Three X-Series

November 17th, 2006

3’s new X-Series service is a really interesting shift in the mobile market. At the moment, if we want to use Messenger or browse the web on our mobiles we will have to pay per the minute, message or megabit. X-Series changes all this: you pay a monthly fee for the subscription and everything else is free. Like how you pay for a PC and broadband.

According to Cnet News:

Hutchison, more commonly known as 3 in the UK, today announced a partnership with Skype, Sling Media, Yahoo, Nokia, Google, eBay, Microsoft, Orb and Sony Ericsson. The idea is to bring all of these services on to your mobile for a flat rate fee — it’s been dubbed ‘X-Series’.

According to the hype, you’ll get free Skype-to-Skype calls to any PC or other X-Series user worldwide, be able to search on Google and Yahoo, send MSN instant messages to your friends, watch your TV from a Slingbox, access your computer at home with Orb and buy or sell stuff on eBay.

Up to today, the 3 network hasn’t been particularly successful in the UK. It’s coverage in the UK isn’t fantastic, the internet and other features are hard to use, and it’s very expensive. The X-Series has the potential to change this.

X-Series will be available in the UK in December. It sounds fantastic from the marketing but from my own experience, Three have failed to match expectations in the past. Only time will tell whether this product really is going to revolutionize the market or whether it’s simply more marketing.

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